The Guy Who Likes To Start Things
Hello Kind Reader,
I launch bizarre business ideas, document the chaotic process, and abandon them without apology — then do it all over again.
For me, the most important part of any business is starting. I love the rush of a new idea, the first 3D print, and the first sale.
But there is a problem: I have more ideas than time.
Most people think quitting is a bad thing. They think it means you gave up. But for me, quitting is how I make room for something new. I don’t “bail” because I’m lazy. I bail because I found a new idea that I’m dying to start.
This channel is about that cycle. We build fast, we learn the truth, and then we clear the deck so we can start the next big thing.
I’m not looking for a reason to stay. I’m looking for the next reason to start.
The Spark (New Ideas)
Every bizarre idea has a beginning.
I’ll share why I chose to start a project, like a new 3D printing business or a weird digital product.
The Build (Making it Real)
This is the messy part where I build prototypes.
I’ll show you the tools and the “chaos” of turning a thought into a physical object.
The Sprint
I don’t spend years on one thing; I move fast.
You will see exactly what I can launch in just one month of work.
Real Numbers (No Fluff)
I’m an honest guy who wants to show you the truth, even if it’s not pretty.
I will share the real data, like website clicks and sales, so you can see if the idea is actually working.
Why I Bailed
Quitting isn’t a failure; it’s a strategic move to clear the deck.
I’ll explain the exact moment I decided to stop a project to make room for something better.
What’s Next? (The Loop)
My brain never stops, so there is always a new “start” waiting in the wings.
I’ll give you a sneak peek at the next bizarre idea I’m about to launch.
The Build & Bail Origin Story
Before this was a brand, it was just a habit I couldn’t shake.
Muck The Fets shirts. I wanted one, couldn’t find one online, so I had 20 printed and started selling them myself. Moved a few rounds of orders. Then bailed. That was the blueprint for everything that followed.
I got pretty good at affiliate marketing — specifically riding the hype wave of product launches. When rumors leaked that Sony was dropping a slim PS3, I built a site, wrote about it obsessively, and when Amazon pre-sales went live, I made thousands of dollars in a few days off a 4% referral commission. Sold the site. Total profit: $15,000. Bailed.
KingOfAllGeeks.com came next — my attempt to cover every geeky passion at once. I got traffic, made a few bucks, and scored press passes to Comic Con and Toy Fair (mission accomplished, honestly). Eventually figured out I wasn’t niche enough. The site is technically still live. I haven’t touched it in years. Classic bail.
More affiliate sites followed. New TiVo DVRs. Video game releases. The Bane costume from The Dark Knight Rises turned out to be a goldmine — another $15,000 profit and a genuinely excellent Halloween costume. All of them eventually got bailed on.
GeekDecor.net was supposed to be sustainable: geeky home and office decor, affiliate commissions, maybe some writers. Traffic was growing. I hired people. Then I hit a wall. After selling it, I found out I’d been fighting for high-competition keywords with zero strategy. Bailed smarter than I built.
Then came PimplePoppingVideos.net. Yes, really. The idea was simple: share gross-but-fascinating pimple popping videos from YouTube and let the ad revenue flow. It worked. Way too well. At its peak, the site hit over 1 million monthly pageviews and had a Facebook group with 60,000+ members. I learned more about hosting, ad networks, and audience building from this disgusting little site than anything else I’d ever built. Eventually ran into issues with ad networks and content policies. Bailed.
ConJunkies.com was a comic convention calendar and tips blog. Too much work, not enough money. Bailed.
TheASMR.com was a video and article site covering the whole brain-tingles phenomenon. Posted consistently, got traffic and earnings, then got bored. Sold it. Bailed.
PlayingInTraffic.co was going to teach people SEO. It never got enough traffic to teach anyone anything. Still love the name. Bailed.
LeveledUpDads.com was basically my interests with no focus — which is a nice way of saying it was a mess. It’s technically still alive. There’s even a related Etsy shop that still makes occasional sales despite me abandoning it entirely. That one bailed on itself.
All of that leads here. Build and Bail isn’t a pivot. It’s just the first time I’ve been honest about what I’ve been doing all along.
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