It started with a web form.

I was testing something out and needed to type in a fake business name. My brain did what my brain does, and I typed “Emergency Pants For When You Poop Yourself.”

I laughed. Then I thought — wait, is this actually a business?

One hour later I was building a website.

Building the Thing

I handed the idea to Claude Code and told it exactly what I wanted. A one-page site for a company that delivers emergency pants to people who’ve had an “accident.” Local delivery to central New Jersey. Pants and underwear for $150, delivered in 90 minutes. Add-ons include socks, shoes, and a cleanup kit. All clothing sourced from local thrift shops. Oh, and a delivery van with “Laundry” in quotes on the side. Because discretion matters.

The first version came out better than expected, so I kept going. I added a kids package — drop-off at schools, sports fields, and birthday parties. Because kids are not immune to poop emergencies. I added a $450 facility cleaning option for the really bad situations. Updated everything to cover pee situations too, because fairness. Then I had Claude Code make a little brown poop emoji favicon so it shows up in your browser tab.

Absolutely essential feature.

Making a Commercial With Zero Actors

The site looked legit. So obviously I needed a commercial.

My original plan was to film it myself, using my family as the unfortunate victims of various poop emergencies. Great plan. Then a monster snowstorm hit and that was the end of that idea.

So I turned to AI video. Google Flow specifically — part of Google Labs. I’d used it a little before but wasn’t sure how far I could push it.

Turns out, pretty far.

I started by asking for three scenes of everyday people having accidents out in public. Relatable content. Then I generated the star of the commercial — a working class guy in his early 40s, jeans and flannel, pulling a small bag out of a van and walking toward a building. His line: “We’ve all been there before. Living life. Then poop happens.”

I then extended the clip to have him walk inside and deliver the pitch: “Emergency Pants can help you out when those accidents happen.”

I pulled some screenshots from the website, added audio overlay, then brought everything into Canva to clean it up — trimmed the dead time between scenes, dropped in the logo, added the website URL.

The Final Product

Start to finish, the whole thing took about 2.5 hours including the video. Some of that was just waiting for AI prompts to run.

A fully branded, completely functional website for a business that delivers emergency pants to people who pooped themselves in public. With a commercial. And a poop favicon.

Is it a real business? Probably not. Did I validate that AI can build something that looks completely legitimate in an afternoon? Absolutely.

Now, I present the final product:

Emergency Pants for When You Poop Yourself

Filed under: things I made instead of doing something responsible.

— CT